Your web site is a business--design it like one.  Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?    Web design can do more than make a site look good--it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.    It's time to make web sites accountable. It's time to make design decisions based on metrics and business
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