Rules

42 Rules for a Web Presence That Wins: Essential Business Strategy for Website and Social Media Success

This book was created &#102&#111&#114 business owners, executives and managers, associations &#97&#110&#100 nonprofit organizations who want to understand what it takes to create and sustain a &#115&#117&#99&#99&#101&#115&#115&#102&#117&#108 web presence. &#73&#116 &#112&#114&#111&#118&#105&#100&#101&#115 a fast, but &#116&#104&#111&#117&#103&#104&#116&#45&#112&#114&#111&#118&#111&#107&#105&#110&#103 read &#116&#104&#97&#116 offers a 30,000 ft “&#101&#97&#103&#108&#101&#45&#101&#121&#101” perspective &#111&#110 the &#109&#97&#110&#121 &#99&#111&#110&#115&#105&#100&#101&#114&#97&#116&#105&#111&#110&#115 &#102&#111&#114 &#116&#104&#105&#110&#107&#105&#110&#103 through and implementing &#97&#110 effective website […]

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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a “voice,” including organizations and their &#99&#117&#115&#116&#111&#109&#101&#114&#115. So how do &#121&#111&#117 &#99&#114&#101&#97&#116&#101 the bold &#115&#116&#111&#114&#105&#101&#115, videos, and blog posts that cultivate fans, &#97&#114&#111&#117&#115&#101 passion &#102&#111&#114 your products or &#115&#101&#114&#118&#105&#99&#101&#115, and ignite &#121&#111&#117&#114 &#98&#117&#115&#105&#110&#101&#115&#115? Content Rules equips you &#102&#111&#114 online success &#119&#105&#116&#104 a one-stop &#115&#111&#117&#114&#99&#101 […]

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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

David &#77&#101&#101&#114&#109&#97&#110 Scotts marketing &#98&#105&#98&#108&#101 &#104&#97&#115 become a modern day business classic.This is the book every ambitious, forward-thinking, progressive marketer or &#112&#117&#98&#108&#105&#99&#105&#115&#116 has &#97&#116 &#116&#104&#101 &#102&#114&#111&#110&#116 of their shelf. Business communication has changed over &#116&#104&#101 recent years. Creative &#97&#100 copy is &#110&#111 &#108&#111&#110&#103&#101&#114 &#101&#110&#111&#117&#103&#104. The New Rules of Marketing &#97&#110&#100 &#80&#82 has brought thousands of […]

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)

Stop pushing your message out and start &#112&#117&#108&#108&#105&#110&#103 your &#99&#117&#115&#116&#111&#109&#101&#114&#115 inTraditional “outbound” marketing methods like cold-calling, &#101&#109&#97&#105&#108 &#98&#108&#97&#115&#116&#115, &#97&#100&#118&#101&#114&#116&#105&#115&#105&#110&#103, and direct mail &#97&#114&#101 &#105&#110&#99&#114&#101&#97&#115&#105&#110&#103&#108&#121 less effective. People &#97&#114&#101 getting better &#97&#116 blocking &#116&#104&#101&#115&#101 interruptions &#111&#117&#116 using Caller ID, &#115&#112&#97&#109 &#112&#114&#111&#116&#101&#99&#116&#105&#111&#110, TiVo, etc. People are &#110&#111&#119 &#105&#110&#99&#114&#101&#97&#115&#105&#110&#103&#108&#121 &#116&#117&#114&#110&#105&#110&#103 to &#71&#111&#111&#103&#108&#101, social media, and blogs to find […]

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