From
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Praise for The Online Advertising Playbook”Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don’t always get it right. The ARF’s The Online Advertising Playbook provides critical insight on what sticks and what doesn’t […]
Design and Deploy Websites with Macromedia Dreamweaver MX 2004 and Contribute 3: Training from the Source
Tired of watching your elegantly constructed Web sites dissolve into a jumble of disorganized pages, broken links, and badly written code as they’re updated and added to over time? Then get this guide and regain control by learning to design and deploy Dreamweaver sites specifically for use with Macromedia’s hot, new content-management tool Contribute. In […]
Taking Your Talent to the Web: Making the Transition from Graphic Design to Web Design
This is an explicit and detailed guide, an intelligent "how-to" book for professionals. It lays the groundwork and creates context by exploring essential concepts, defines terms that may be new or unfamiliar, and then moves forward with practical software techniques. All the while it is building on the existing knowledge and experience of its professional design audience. Taking Your Talent to the Web is based on the Populi Curriculum in Web Communications Design, developed by Jeffrey Zeldman Sale Price:$13.97 Read More [amazon-product-reviews]
Professional Web Site Design from Start to Finish
If I gave you a box of carpentry tools, could you build me a house? While having the right tools to do a project is a great first step, you still need to learn the overall process of how and when to use those tools to achieve your goals, knowledge that few other web design books present. This book starts from the assumption that you have the right tools -- an Internet connection and a web authoring program or an HTML reference book -- to begin with. (If you don't, the first chapter will bring Sale Price:$8.85 Read More [amazon-product-reviews]