Designing
Designing Websites for Every Audience
There is so much talk about designing web sites “for the user,” but this seems to get lost in the jargon-heavy language and we forget that “user” actually means “person.” This book fills that niche of “person-based” web design and, through case studies of web sites that have undergone visual and usability re-designs, shows designers […]
Designing the Digital Experience: How to Use EXPERIENCE DESIGN Tools & Techniques to Build Websites Customers Love
Written for creative, tech-savvy, and business-minded individuals who want to increase the accessibility of their websites, this sensible guidebook explains the concepts behind designing experiences on the internet. From helping customers quickly find information and make their purchases to clearly communicating needs and interests, this resource will not only develop consumer loyalty but will encourage […]
Designing Brand Identity: An Essential Guide for the Whole Branding Team
Praise for previous editions of Designing Brand Identity: An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Positioning Wheeler’s book offers a cogent description of how strategy and design meet in the real world among world-class companies. Marty Neumeier, author, The Brand Gap […]
Convert!: Designing Web Sites to Increase Traffic and Conversion
Solve your traffic troubles and turn browsers into buyersWhen web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they […]
Jumping Into Web Design >Head> First: Your Guide To Designing and Building Your First Website
If you want to build a website for your business, there are a few elements of web design and creation that you need to understand. This handy book will introduce you to the fundamentals of web design and walk you through the process of designing your web pages in a step by step manner. Get […]