Debunking many of the myths and obstacles surrounding web design, this title shows that you do not need big budgets or the latest technology to produce a successful site. Readers can discover how to benefit from research and planning and learn the practical processes of design, navigation and content management. Key issues such as accessibility, usability and information architecture are discussed and analyzed with case studies and examples. But successful websites are not just built; they have to be actively promoted and marketed. “Max Hits” shows you how to construct and deliver an effective on-line marketing strategy, how to provide “sticky” contents and, crucially, how to bump your site up the search engine ratings.
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