The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

&#80&#114&#97&#105&#115&#101 for The Online &#65&#100&#118&#101&#114&#116&#105&#115&#105&#110&#103 Playbook”Finally, someone &#104&#97&#115 &#100&#111&#99&#117&#109&#101&#110&#116&#101&#100 all we know &#97&#98&#111&#117&#116 online advertising and how to do it right. &#65&#115 much &#97&#115 this confirms that &#111&#110&#108&#105&#110&#101 &#97&#100&#118&#101&#114&#116&#105&#115&#105&#110&#103 really &#119&#111&#114&#107&#115, &#119&#101 know &#116&#104&#97&#116 &#109&#97&#114&#107&#101&#116&#101&#114&#115 &#100&#111&#110’&#116 always get &#105&#116 right. The ARF’s The Online Advertising Playbook provides critical insight on what &#115&#116&#105&#99&#107&#115 and &#119&#104&#97&#116 doesn’t in online &#97&#100&#118&#101&#114&#116&#105&#115&#105&#110&#103 &#97&#110&#100 marketing.”—Greg Stuart, &#67&#69&#79 and President, Interactive &#65&#100&#118&#101&#114&#116&#105&#115&#105&#110&#103 Bureau &#97&#110&#100 coauthor of What &#83&#116&#105&#99&#107&#115″&#84&#104&#101 &#79&#110&#108&#105&#110&#101 Advertising Playbook’s &#112&#114&#105&#110&#99&#105&#112&#108&#101&#115, case studies, and &#115&#116&#114&#97&#116&#101&#103&#105&#99 &#105&#110&#115&#105&#103&#104&#116&#115 equip marketers &#119&#105&#116&#104 the best knowledge available. It will help your &#111&#110&#108&#105&#110&#101 &#97&#100&#118&#101&#114&#116&#105&#115&#105&#110&#103 achieve the &#102&#117&#108&#108 range of &#109&#97&#114&#107&#101&#116&#105&#110&#103 objectives, from &#108&#101&#97&#100 &#103&#101&#110&#101&#114&#97&#116&#105&#111&#110 and customer &#97&#99&#113&#117&#105&#115&#105&#116&#105&#111&#110 to driving &#116&#114&#105&#97&#108 &#97&#110&#100 loyalty.”—Tim Kopp, Vice President, Global Interactive Marketing, The &#67&#111&#99&#97&#45&#67&#111&#108&#97 Company”To grow interactive marketing from here &#119&#101 need &#116&#111 institutionalize &#111&#117&#114 &#119&#105&#115&#100&#111&#109 and experience about what works. This book explains, in a discipl
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