The Fundamentals of Creative Advertising (Second edition) (AVA Academia)

The Fundamentals of Creative Advertising provides &#97&#110&#194&#160&#105&#110&#116&#114&#111&#100&#117&#99&#116&#105&#111&#110 to the key &#101&#108&#101&#109&#101&#110&#116&#115 of &#99&#114&#101&#97&#116&#105&#118&#101 advertising and &#105&#110&#99&#108&#117&#100&#101&#115 a wealth of &#118&#105&#115&#117&#97&#108 examples taken from real &#99&#97&#109&#112&#97&#105&#103&#110&#115 &#117&#115&#105&#110&#103 various &#109&#101&#100&#105&#97.
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