Build Your Own HTML Email is a step-by-step guide to creating HTML emails. It begins with an introduction to email covering topics such as: how email design differs to web design; different types of emails; and the anatomy of an email. The book then shows the reader how to build simple HTML email designs, then goes on to explain more advanced techniques. Finally the book covers important tasks like testing, spam compliance, and known hacks and workarounds.
Sale Price:$29.95
This book was created for business owners, executives and managers, associations and nonprofit organizations who want to understand what it takes to create and sustain a successful web presence. It provides a fast, but thought-provoking read that offers a 30,000 ft “eagle-eye″ perspective on the many considerations for thinking through and implementing an effective website and social media profile.The book is divided into four main sections:Â Management-level Issues Setting Strategy and TacticsCreating Content That Makes ConnectionsMeasuring ResultsThe 42 Rules are based on Philippa’s 15-plus years of consulting experience and research into what works at a practical level, and are illustrated with real-life examples from her clients, audiences and colleagues. Each rule is designed to help readers determine if the issue or idea that’s being presented is pertinent to their specific situation. It explains the overall concept, and offers an immediately applicable example, case study, or
Sale Price:$19.95
Once you catch the user experience bug, the world changes. Doors open the wrong way, websites don’t work, and companies don’t seem to care. And while anyone can learn the UX remedies usability testing, personas, prototyping and so on unless your organization ‘gets it’, putting them into practice is trickier. Undercover User Experience is a pragmatic guide from the front lines, giving frank advice on making UX work in real companies with real problems. Readers will learn how to fit research, ideation, prototyping and testing into their daily workflow, and how to design good user experiences under the all-too-common constraints of time, budget and culture.
Sale Price:$29.99
This book is written for marketers, designers, and advertisers who are interested in making their website into a business-generating tool while developing the web marketing expertise they will need to guide their clients and win more web work.
Using his 9-Step Process, Mark O′Brien provides a framework for creating website strategies that will help you take the lead on client web projects and plan sites that specialize in attracting, informing, and engaging the right audience.
What You′ll Learn:
How to confidently approach and plan marketing websites both for your firm and for your clients
How to create a site that will generate leads based on your expertise
How to plan and implement a content strategy that will serve as the foundation of your marketing
How to use SEO to attract well-qualified prospects
Sale Price:$25.00
Forms are everywhere on the web - for registration and communicating, for commerce and government. Good forms make for happier customers, better data, and reduced support costs. Bad forms fill your organization's databases with inaccuracies and duplicates and can cause loss of potential consumers. Designing good forms is trickier than people think. Jarrett and Gaffney come to the rescue with Designing Forms that Work, clearly explaining exactly how to design great forms for the web.
