The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

David &#77&#101&#101&#114&#109&#97&#110 Scotts marketing &#98&#105&#98&#108&#101 &#104&#97&#115 become a modern day business classic.This is the book every ambitious, forward-thinking, progressive marketer or &#112&#117&#98&#108&#105&#99&#105&#115&#116 has &#97&#116 &#116&#104&#101 &#102&#114&#111&#110&#116 of their shelf. Business communication has changed over &#116&#104&#101 recent years. Creative &#97&#100 copy is &#110&#111 &#108&#111&#110&#103&#101&#114 &#101&#110&#111&#117&#103&#104. The New Rules of Marketing &#97&#110&#100 &#80&#82 has brought thousands of marketers up to &#115&#112&#101&#101&#100 &#111&#110 &#116&#104&#101 changing requirements of &#112&#114&#111&#109&#111&#116&#105&#110&#103 &#112&#114&#111&#100&#117&#99&#116&#115 or services in &#116&#104&#101 new &#100&#105&#103&#105&#116&#97&#108 &#97&#103&#101. This &#105&#115 a one-of-a-kind, pioneering guide, offering a step-by-step &#97&#99&#116&#105&#111&#110 plan &#102&#111&#114 &#104&#97&#114&#110&#101&#115&#115&#105&#110&#103 &#116&#104&#101 power of &#116&#104&#101 &#73&#110&#116&#101&#114&#110&#101&#116 &#116&#111 communicate &#119&#105&#116&#104 buyers &#100&#105&#114&#101&#99&#116&#108&#121, &#114&#97&#105&#115&#101 online &#118&#105&#115&#105&#98&#105&#108&#105&#116&#121, and increase sales. &#73&#116&#115 about getting the right message to the right people &#97&#116 the right time – &#102&#111&#114 a fraction of the cost of a big-budget advertising campaign. This new, updated &#101&#100&#105&#116&#105&#111&#110 includes:A new introduction discussing recent &#99&#104&#97&#110&#103&#101&#115 &#116&#111 &#116&#104&#101 world of marketing &#97&#110&#100 PRA brand new chapter on mobile marketingAn additional chapter &#111&#110 &#114&#101&#97&#108&#45&#116&#105&#109&#101 marketing
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