Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy

Search has &#99&#104&#97&#110&#103&#101&#100 &#101&#118&#101&#114&#121&#116&#104&#105&#110&#103. Search has become woven into &#111&#117&#114 everyday lives, &#97&#110&#100 permeates offline &#97&#115 well &#97&#115 online &#97&#99&#116&#105&#118&#105&#116&#105&#101&#115.&#69&#118&#101&#114&#121 business should have a search strategy. How a &#98&#117&#115&#105&#110&#101&#115&#115 appears online &#99&#97&#110 impact consumer &#105&#110&#102&#108&#117&#101&#110&#99&#101 as &#109&#117&#99&#104 &#97&#115 &#105&#102 not &#109&#111&#114&#101 &#116&#104&#97&#110 &#111&#102&#102&#108&#105&#110&#101 advertising like TV commercials. A business’s search strategy &#99&#97&#110 have a dramatic impact &#111&#110 &#104&#111&#119 consumers interact with that business.But &#101&#118&#101&#110 &#109&#111&#114&#101 importantly, search &#101&#110&#103&#105&#110&#101 activity provides amazingly &#117&#115&#101&#102&#117&#108 data &#97&#98&#111&#117&#116 customer behavior, needs, &#97&#110&#100 motivations. Accessing &#115&#101&#97&#114&#99&#104 &#100&#97&#116&#97 is like conducting &#102&#111&#99&#117&#115 groups with millions &#111&#102 &#112&#101&#111&#112&#108&#101 for free. Search &#105&#115&#110’&#116 just for marketers &#97&#110&#100 techies. It can provide valuable &#105&#110&#115&#105&#103&#104&#116 &#111&#110 business strategy and product strategy.Companies of &#97&#108&#108 sizes – from &#115&#116&#97&#114&#116&#117&#112&#115 to global enterprise level corporations, and even businesses without &#119&#101&#98 sites &#226&#128&#147 &#99&#97&#110 &#98&#101&#110&#101&#102&#105&#116 from &#117&#110&#100&#101&#114&#115&#116&#97&#110&#100&#105&#110&#103 how consumers &#97&#114&#101 searching for them &#97&#110&#100 talking about them online, &#98&#111&#116&#104 as a powerful acquisition ch
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