Website Design
Foundation PHP for Dreamweaver 8
Dreamweaver is Macromedia’s best-selling web design/development environment, which has in excess of 3 million users worldwide. The new version of it is available later on this year. In this book we look specifically at using Dreamweaver’s built-in server behaviors to build dynamic web sites using PHP and MySQL, the world’s most popular open source server-side […]
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Praise for The Online Advertising Playbook”Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don’t always get it right. The ARF’s The Online Advertising Playbook provides critical insight on what sticks and what doesn’t […]
The Fundamentals of Creative Advertising (Second edition) (AVA Academia)
The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.Sale Price:[productprice id=2940411565 web=com asotag=carmenscollec-20] Read More [amazon-product-reviews]
Retailing
Full-color, completely current, and packed with practical applications, the Seventh Edition of RETAILING puts students on the inside track to success in the fast-moving retail industry. RETAILING is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this market-leading text endorsement by the National Retailing Federation. While […]
Game Design Foundations, Second Edition
Game Design Foundations, Second Edition covers how to design the game from the important opening sentence, the One Pager document, the Executive Summary and Game Proposal, the Character Document to the Game Design Document. The book describes game genres, where game ideas come from, game research, innovation in gaming, important gaming principles such as game […]