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Foundation PHP for Dreamweaver 8

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Dreamweaver is Macromedia’s best-selling web design/development environment, which has in excess of 3 million users worldwide. The new version of it is available later on this year. In this book we look specifically at using Dreamweaver’s built-in server behaviors to build dynamic web sites using PHP and MySQL, the world’s most popular open source server-side language and database server combination, which are both reliable, powerful, and open source (and therefore free to use.) The new version of Dreamweaver includes even more powerful support for PHP and MySQL. David Powers first takes you through the new version of Dreamweaver, and how PHP and MySQL fit into it, then looks in-depth at setting up your work environment – installing PHP, MySQL, and the Apache web server, making sure they are all working together, and setting up a new web site via Dreamweaver. He then goes to work, using several tutorials and real world examples including topics such as PHP essentials (knowing
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The 2011-2016 Outlook for Search Engine Optimization (SEO) and Internet Marketing in North America & the Caribbean

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This econometric study covers the outlook for search engine optimization (seo) and internet marketing in North America & the Caribbean. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-a-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actu
Sale Price:$325.00

The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

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Praise for The Online Advertising Playbook”Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don′t always get it right. The ARF’s The Online Advertising Playbook provides critical insight on what sticks and what doesn’t in online advertising and marketing.”—Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks″The Online Advertising Playbook’s principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty.”—Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company”To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a discipl
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The 2011-2016 Outlook for Search Engine Optimization (SEO) and Internet Marketing in Oceana

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This econometric study covers the outlook for search engine optimization (seo) and internet marketing in Oceana. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-a-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which ar
Sale Price:$325.00

The Fundamentals of Creative Advertising (Second edition) (AVA Academia)

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The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.
Sale Price:$38.50

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