Advanced Web Metrics with Google Analytics, 2nd Edition

&#80&#97&#99&#107&#101&#100 with &#105&#110&#115&#105&#100&#101&#114 tips &#97&#110&#100 &#116&#114&#105&#99&#107&#115, &#116&#104&#105&#115 how-to guide &#105&#115 fully revised to &#99&#111&#118&#101&#114 the &#108&#97&#116&#101&#115&#116 version of Google Analytics &#97&#110&#100 shows you how &#116&#111 implement &#112&#114&#111&#118&#101&#110 Web &#97&#110&#97&#108&#121&#116&#105&#99&#115 &#109&#101&#116&#104&#111&#100&#115 and concepts.This second edition &#111&#102 the bestselling &#65&#100&#118&#97&#110&#99&#101&#100 Web Metrics &#119&#105&#116&#104 &#71&#111&#111&#103&#108&#101 Analytics is &#116&#104&#101 &#112&#101&#114&#102&#101&#99&#116 book for marketers, vendors, &#99&#111&#110&#115&#117&#108&#116&#97&#110&#116&#115, and &#87&#101&#98&#109&#97&#115&#116&#101&#114&#115 &#119&#104&#111 &#119&#97&#110&#116 to learn the &#105&#110&#115&#116&#97&#108&#108&#97&#116&#105&#111&#110, &#99&#111&#110&#102&#105&#103&#117&#114&#97&#116&#105&#111&#110, tracking techniques, and &#98&#101&#115&#116 &#112&#114&#97&#99&#116&#105&#99&#101&#115 of &#71&#111&#111&#103&#108&#101 Analytics.Google Analytics is a free tool that measures Web site effectiveness and &#104&#101&#108&#112&#115 users &#98&#101&#116&#116&#101&#114 understand how &#119&#101&#98 site performance; &#116&#104&#105&#115 book &#105&#115 a detailed usage guide written by one of the software’s original creatorsExplains &#119&#104&#97&#116 filters keep data &#97&#99&#99&#117&#114&#97&#116&#101, how to &#109&#101&#97&#115&#117&#114&#101 Flash &#117&#115&#97&#103&#101 &#97&#110&#100 tag for &#101&#45&#109&#97&#105&#108 marketing, and what visitor segmentation provides the most useful feedbackExamines principles and &#112&#114&#97&#99&#116&#105&#99&#101&#115 of &#87&#101&#98 &#97&#110&#97&#108&#121&#116&#105&#99&#115, then shows how to use GA’s reports and how to track dynamic &#87&#101&#98 pages, banners, outgoing links, &#97&#110&#100 contact forms
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