Above the Fold: Understanding the Principles of Successful Web Site Design

&#65&#98&#111&#118&#101 &#116&#104&#101 &#70&#111&#108&#100 is a book &#97&#98&#111&#117&#116 the &#102&#117&#110&#100&#97&#109&#101&#110&#116&#97&#108&#115 of effective graphic communication set &#105&#110 the context &#111&#102 Web design. Unlike other books &#116&#104&#97&#116 focus &#111&#110 the intersection of &#100&#101&#115&#105&#103&#110 and technology, &#65&#98&#111&#118&#101 the Fold explores the &#114&#101&#108&#97&#116&#105&#111&#110&#115&#104&#105&#112 between &#116&#104&#101 stakeholders of a &#87&#101&#98 &#112&#114&#111&#106&#101&#99&#116&#45&#45 the designer, the &#117&#115&#101&#114 and the client — and how this continuous &#99&#121&#99&#108&#101 affects the &#100&#101&#99&#105&#115&#105&#111&#110&#115 &#109&#97&#100&#101 by successful Web &#100&#101&#115&#105&#103&#110&#101&#114&#115. Above the &#70&#111&#108&#100 &#105&#115 &#110&#111&#116 technical manual or a how-to book, &#110&#111&#114 is it about timely trends; it’s about &#116&#104&#101 timeless &#102&#117&#110&#100&#97&#109&#101&#110&#116&#97&#108&#115 of layout, &#117&#115&#97&#98&#105&#108&#105&#116&#121 and measurement that &#108&#101&#97&#100 to a &#115&#117&#99&#99&#101&#115&#115&#102&#117&#108 &#100&#105&#103&#105&#116&#97&#108 product. 
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