42 Rules for a Web Presence That Wins: Essential Business Strategy for Website and Social Media Success

This book was created &#102&#111&#114 business owners, executives and managers, associations &#97&#110&#100 nonprofit organizations who want to understand what it takes to create and sustain a &#115&#117&#99&#99&#101&#115&#115&#102&#117&#108 web presence. &#73&#116 &#112&#114&#111&#118&#105&#100&#101&#115 a fast, but &#116&#104&#111&#117&#103&#104&#116&#45&#112&#114&#111&#118&#111&#107&#105&#110&#103 read &#116&#104&#97&#116 offers a 30,000 ft “&#101&#97&#103&#108&#101&#45&#101&#121&#101” perspective &#111&#110 the &#109&#97&#110&#121 &#99&#111&#110&#115&#105&#100&#101&#114&#97&#116&#105&#111&#110&#115 &#102&#111&#114 &#116&#104&#105&#110&#107&#105&#110&#103 through and implementing &#97&#110 effective website and &#115&#111&#99&#105&#97&#108 media profile.The book is divided &#105&#110&#116&#111 four &#109&#97&#105&#110 &#115&#101&#99&#116&#105&#111&#110&#115:&#194&#160&#77&#97&#110&#97&#103&#101&#109&#101&#110&#116&#45&#108&#101&#118&#101&#108 Issues Setting Strategy &#97&#110&#100 TacticsCreating &#67&#111&#110&#116&#101&#110&#116 That Makes ConnectionsMeasuring ResultsThe &#52&#50 &#82&#117&#108&#101&#115 are &#98&#97&#115&#101&#100 &#111&#110 Philippa’s &#49&#53&#45&#112&#108&#117&#115 &#121&#101&#97&#114&#115 &#111&#102 consulting experience and research &#105&#110&#116&#111 &#119&#104&#97&#116 works at a practical level, and &#97&#114&#101 &#105&#108&#108&#117&#115&#116&#114&#97&#116&#101&#100 &#119&#105&#116&#104 &#114&#101&#97&#108&#45&#108&#105&#102&#101 examples &#102&#114&#111&#109 her &#99&#108&#105&#101&#110&#116&#115, audiences and colleagues. Each rule is &#100&#101&#115&#105&#103&#110&#101&#100 to help &#114&#101&#97&#100&#101&#114&#115 determine if the issue &#111&#114 idea that’s being presented is pertinent &#116&#111 their specific situation. &#73&#116 explains the overall &#99&#111&#110&#99&#101&#112&#116, and offers an immediately applicable example, case study, or
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